logo & identity

When we create a graphic identity, we express the client's personal vision of his/her business or event, and the way he/she wants it to be viewed by others. An effective identity draws equally from the client's head and heart, and connects with the intended audience both intellectually and emotionally. It makes sense in the context of a company's mission statement, positioning strategy and business plan. It reflects, in look and feel, the company's culture and personality. Identity work usually begins with development of a logo, as it is the touchstone for all that follows, from stationery and brochures to ads and signage. Through consistent use of the selected image, typefaces and colors across all customer contact and marketing materials, the identity become a recognizable brand.

Through its many events and publications, the Council is a major catalyst for growth in the region’s technology and life sciences companies. Designed to attract entrepreneurs for a half day of intensive workshops, the BootCamp logo says “this is serious but we promise it won’t be boring.” The logo for the Council’s 15th Annual Enterprise Awards evokes the swirling energy and elegance of this black-tie celebration.