newsletters & e-newsletters

Newsletters are a common way for organizations to communicate with members, employees, donors and other stakeholders. E-newsletters are increasingly used as marketing tools, because they offer an inexpensive vehicle for regular contact with clients and prospects. Organizations serving or seeking a sophisticated audience find that a professional-looking newsletter can add tremendous value at a modest cost. The hangup with most organizations that want and need to market through newsletters is the lack of internal resources to develop the content. Hollister's content development team can be the missing link between no newsletter and a regularly published piece that your audience looks forward to receiving.

The Metanexus Institute used its print newsletter, The Global Spiral, to promote its e-publication of the same name. By publishing excerpts and condensed versions, it drove traffic to the full-length articles, essays and book reviews at www.metanexus.net/magazine.